Overview

Literary tourism, often regarded as a niche within cultural tourism, has deep historical roots. Indeed, literature has long been one of the earliest inspirations for travel, encouraging people to explore the world through the lens of stories and authors. We speak of literary tourism when the trip is inspired by, or associated with, literary works, authors and places featured in literature. It caters to travelers whose imagination has been influenced by experiences related to literature. The development of this type of tourism, which is constantly growing, revolves around places that have been mentioned in literary works or that have had an impact on the lives of authors. Italy, with its immense cultural and literary heritage, is the ideal setting for a Master's Degree in Multicultural Literary Tourism. The program offers three three specialised curricula focused on the linguistic and literary fields of Portuguese and English, all closely connected to the tradition of Italian literary tourism. 

The creation of a Master's degree of this kind, which has so far been absent from the Italian academic landscape, responds to a number of needs and opportunities. A Master's degree that integrates literary studies from different European countries allows us to promote both the Italian heritage, and that of other important countries, fostering the creation of thematic tourist itineraries that can attract literary enthusiasts from all over the world. The Master's Degree aims to train professionals equipped with specific technical, linguistic and cultural expertise in each of the two above-mentioned linguistic-cultural areas. These professionals will be able to work in Italy, welcoming foreign tourists and offering them personalised experiences, as well as in countries where their chosen language of their specialisation is spoken.

The Master's programme offers a multidisciplinary education,which integrates literary studies, history, geography, marketing and tourism management. Additionally, the international dimension of the Master's programme will allow students to acquire a global perspective and versatile skills, making them highly competitive in the job market.The growing demand for personalised and culturally rich tourism experiences highlights the need for specialised professionals. The Master's Degree in Multicultural Literary Tourism responds to this need by training professionals capable of designing and managing literary tourism itineraries in collaboration with cultural organisations, museums and local institutions, both in Italy and internationally.

The Master's Degree in Multicultural Literary Tourism provides an important response to the needs of the labour market and continuing education. Tourism is one of the fastest growing sectors in the world. The specialisation in Multicultural Literary Tourism offers unique skills for the creation of innovative and culturally enriching tourism-related products. Graduates will have a competitive advantage through their in-depth knowledge of different languages, literatures and cultures, a skill that is increasingly in demand in a globalised job market. Professionals in the sector can pursue a variety of roles, including specialist tour operators, cultural consultants, literary event managers and destination managers. Professionals already working in the tourism sector can also benefit by updating and specialising their skills, enhancing their expertise and advancing their career prospects. The program encourages the creation of a professional network, connecting students with experts from both academic and professional spheres. This offers several opportunities for both professional development and collaboration.

This Master's degree not only prepares students for the challenges of the current job market, but also promotes the continuous development of skills, which is essential in a constantly evolving sector such as tourism.